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About Us

Who we are?

Love Bomb Cushion is a manufacturer of Licensed Novelty Cushions based in the heart of Yorkshire. We are a family owned British Company whose values are upheld in everything we do. Our aim is to be the Number 1 choice for novelty cushions and related giftware products which appeal to the young and the not quite so young who are seeking something special for their loved ones.

Our Customers

Our customers buy our products because they are licensed, they are ethically manufactured, they are traceable and they want to ensure that they get value for money. We find typically that our customers are buying for children, teens, Mums, Dads, Aunties, Uncles, Girl Friends or Boy Friends, and of course BFF’s; be it Christmas, Valentines, Birthdays or simply to cheer someone up and show their true feelings. Love Bomb Cushions has something for you!

How it all started

It started with a kiss...literally! Shopping around for ideas for our teenage daughter for her birthday we stumbled across novelty pillows in China. It took us several attempts to get them delivered as they kept getting lost in international post. Once they arrived they were an instant hit, all her friends wanted one and so the craze in our house began.

The Quality

That said the quality of the ones we ordered weren’t great and that’s where the journey really began. so we painstakingly sourced an ethical factory that provided higher finishing and textiles standards. A facility which did not engage in child labour, unfair pay and overworked employees. We also decided to increase the size of our pillow range so there is more to cuddle and love!

Our Experience

With over 20 years’ experience in the toy industry buying and selling products from all the over world we pride ourselves on selling quality products that last which all the family can enjoy. Backed up by fantastic point of sale support, active social media, and fast and effective logistics to whom we supply. We are proud to say that Love Bomb Cushions are; super soft, super cuddly and instantly loveable... try them yourself and watch the phenomenon unfold!

Our Mission

We are committed to providing the highest levels of quality, customer service, product finish, employee relations and wholesale support to ensure that whomever we deal in whatever capacity they will feel valued and satisfied. We are the Fun Cushion Company.

Our Values

Our values are at our core they are of our DNA. They influence the way we work with our business partners, how we impact our communities and the way we interact with each other.

Through integrity, accountability, passion, humility, simplicity and a focus on success, we have created a company where ideas can come to life, where people can thrive and success is a mere by-product of our values.


  • show respect and act with integrity at all times
  • embrace commitment to integrity and ethics
  • value all individuals; diversity, backgrounds, experiences, styles, approaches and ideas
  • listen to understand not to respond
  • believe all intent is positive


  • take personal accountability in all our actions
  • focus on solutions and enabling results
  • actively encourage discussions and commit
  • involve all people in plans that affect them
  • Keep promises and commitments
  • commit to the well-being of teammates
  • believe that Health and Safety for all “starts with me”


  • passionate about Our Business and Our Brands
  • show pride in Our Brands and their heritage
  • love our customers and serve our them through the high quality of our products and services
  • are positive, energizing, optimistic and fun environment
  • love to implement creative and innovative ideas and solutions
  • we alue our Passion


  • embrace openness and possess a deep curiosity to learn from anyone, anywhere
  • thrive on and provide honest feedback
  • are open to personal change and improvement
  • learn from mistakes and successes in equal measure
  • never underestimate our competition


  • cherish our good fortunes
  • don’t take life to seriously
  • continually simplify and improve
  • have fun in everything we do
  • spread peace and love in all we do
  • deal with people and issues directly and openly


  • achieve results and celebrate when we do
  • help people to be their best
  • work with others as a team to accomplish results
  • have a “can do” (positive) attitude
  • drive to get the job done
  • make people feel valued and appreciated
  • make the tough calls
  • aim to be the Number 1 Novelty Cushion Company!

How it Began

It started with a kiss... literally! I was shopping around for ideas for my teenage daughter for her birthday and stumbled across these emoji cushions in China. It took me several attempts to get them delivered as they kept getting lost in international post. Once the emoji cushions arrived they were an instant hit, all her friends wanted one and so the craze in our house began.

More About Us

emoji cushions in the Dragons' Den